Real creators publish your UGC. You pay per real view.
Authentic videos about your brand, published on real TikTok profiles. No flat creator fees, no media buying guesswork — spend follows performance, and every video stays in your library.
Brief → creators → views — all tracked in one dashboard
You upload a brief. Creators publish in one of three ways — a video the brand pre-loads, a video the creator shoots and uploads for brand approval, or an AI-generated video built from the brief. Whichever path they pick, it goes live on their real TikTok account, and you see every video, view and cost-per-view in your dashboard.
- Real creators, real TikTok profiles
- Real views, likes and comments
- Zero touch on your side — no edits or approvals required
- Every video stays in your owned UGC library

One brief, three paths to a TikTok post
Brands choose how much creative control to keep. Creators always publish from their real TikTok account — the difference is who makes the video.
Brand-preloaded video
The brand uploads a ready-to-post video. Every creator publishes that same asset on their TikTok — perfect for launches, hero spots and consistent campaigns.
Creator-uploaded video
The creator shoots their own video (no AI) and submits it for the brand to approve before it goes live. Authentic, on-brand, fully reviewed.
AI-generated video
AI HeroShots turn the brief into a ready-to-post video the creator can publish in one tap — fastest path from brief to TikTok.
Spend follows performance, not promises
Traditional UGC and influencer deals charge you a fixed amount whether the content lands or not. TikJoy flips it.
Pay only for real views
If a video doesn't perform, you don't pay for those views. If it explodes, you pay only for the volume it generated.
Performance dashboard
Track views, likes, comments and cost-per-view per video, per creator, per campaign.
Owned UGC library
Every published video is yours to repurpose on ads, organic social, your site and sales decks.

You brief. We motivate the creators.
JoyBack — our cashback-style payout for social actions (not for purchases) — is the internal mechanism that motivates creators to participate and perform. It sits on the creator side and is fully managed by TikJoy: as a brand you focus on the brief and the results, not on individual payouts.
Just the UGC + TikTok engine
Don't need WhatsApp on your funnel? Buy only the TikTok UGC package: brief → creators → pay-per-view distribution → owned library. JoyBack creator payouts are included — it's how we reward viewers and make TikTok's pay-per-view engine work (a cashback-style reward for the social action, not for a purchase). WhatsApp can be plugged in later, when you're ready to turn viewers into conversations.
- Brief intake + creator marketplace
- Pay-per-view distribution on real profiles
- Three publish modes: brand-preloaded, creator-uploaded (with approval) or AI-generated
- Owned content library — every video is yours
- Per-video, per-creator analytics
- Payouts & reporting handled by TikJoy
Immediate setup, no excuses
Write a brief
Open a brand page, drop a brief in minutes. No contracts to chase, no agency layer.
Creators produce
Real users on real profiles start producing within days — with optional AI assists.
Views start, you only pay performance
Distribution, payouts and reporting are handled by the platform. You watch the dashboard.
TikTok UGC module — FAQ
Can I run TikJoy on TikTok only, without WhatsApp?+
Who are the creators?+
How is the cost-per-view calculated?+
Do I own the content?+
Turn UGC into a performance channel
Real creators, real profiles, real views — and you only pay for the ones that happen.