How it works

A self-feeding loop, not a one-shot campaign

TikJoy is a closed loop. UGC drives views, views become inbound WhatsApp chats, chats convert into purchases AND turn customers into new creators. Each new creator restarts the cycle — and you only pay for what actually performs.

See it in motion

The full stack across your scenario

Same engine, different starting point. Pick the context that fits you — the mechanism is the same.

Plug TikJoy into your store
Step 1 / 5

Plug TikJoy into your store

Install the TikJoy app on Shopify, WooCommerce or any major e-commerce platform in a few clicks — no developers, no code, no redesign needed.

The loop

Six steps that feed each other

It starts with a brief — but it doesn't end with a sale. Every customer is invited to become the next creator, and the loop restarts.

1. You write the brief

Upload your goals, assets and product guidelines. The brief is what every creator works from — including the customers who'll join later.

2. Creators publish UGC on TikTok

Three ways to ship a video: the brand pre-loads a ready asset, the creator shoots and uploads their own for brand approval, or AI HeroShots turn the brief into a post in one tap. All three go live on real TikTok profiles.

3. You pay per real view

No flat fees, no media-buying guesswork. Spend follows views — and every video stays in your owned library.

4. Every viewer becomes a WhatsApp chat

Viewers tap the CTA and open an inbound, opt-in conversation — already contextualized on the video that brought them in.

5. The chat sells AND recruits

The same conversation converts into a purchase and invites the customer to publish their own UGC, with cashback as the incentive.

6. New creators restart the loop

Their video feeds step 2: more views, more chats, more buyers, more creators. The loop compounds — you don't have to keep funding it from zero.

Step 6 loops back into step 2 — the engine never resets

Why brands choose it

Three things you can't get from regular UGC or paid ads

Pay only for performance

Real views, not promises. No creator retainers burned on content that doesn't move.

Own your UGC library

A growing pool of authentic videos you can reuse anywhere — ads, organic, site, sales.

WhatsApp inbound by design

Each view becomes a warm, opt-in chat with the brand. Context included.

What you get

Everything to run performance UGC at scale

AI HeroShots

Brief-to-video acceleration powered by AI.

Creator network

Real users with real TikTok audiences.

Pay-per-view dashboard

Track views, cost-per-view and payouts in one place.

WhatsApp Business

Inbound, opt-in chats tied to the video that triggered them.

Owned content library

Every UGC asset stays yours, ready to reuse.

GDPR & CCPA

First-party data, fully compliant.

Ready to see it in action?

Request a demo — we'll walk you through your scenario, end-to-end.