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- UGC Advertising#compliance#legal#disclosure
Incentivized Reviews: What the FTC Rule Actually Allows
The FTC rule bans incentives conditioned on sentiment, not incentives as such. But Google and Trustpilot ban them outright, which makes platform policy, not the law, the binding constraint on review rewards.
- Cashback & Loyalty#cashback#legal#prize
Is a cashback program a prize promotion under the law?
A cashback reward guaranteed to everyone who meets objective conditions is generally not a chance-based prize promotion. Here is how promotional law separates a guaranteed rebate from a regulated sweepstakes, and when a program actually crosses the line.
- Playbooks#compliance#pharmacy#cashback#legal
Cashback and Promotions in Pharmacies: What the Law Allows
The binding constraint on pharmacy cashback is not TikTok or Meta but Italian pharmacy law: rewards are banned on all medicines and fully legitimate on parapharmacy and cosmetics — exactly where pharmacies compete.
- UGC Advertising#ugc#rights#licensing#legal
UGC Rights and Licensing: What Brands Need in Writing
The three rights categories that matter, what a clean license looks like, and the platform-specific quirks to know.