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2 articles found
- UGC Advertising#compliance#legal#disclosure
Incentivized Reviews: What the FTC Rule Actually Allows
The FTC rule bans incentives conditioned on sentiment, not incentives as such. But Google and Trustpilot ban them outright, which makes platform policy, not the law, the binding constraint on review rewards.
- Cashback & Loyalty#ugc#social#disclosure#creator
How to Reward Customers for UGC: Cash, Gifts, Points, or Pay-Per-View
Cash, gift cards, loyalty points, or pay-per-view: how to reward customers for UGC without tripping FTC and EU disclosure rules, and why you should never pay for a positive review.