Cashback & Fidélité
Cashback marketing, social cashback (JoyBack), API de paiement et mécaniques de fidélité qui récompensent les actions — pas seulement les achats.
- Guide pilier
What Is Social Cashback? Rewarding Actions, Not Just Purchases
Social cashback pays real money for social actions — follows, opt-ins, shared videos — instead of purchases. How the model works, what disclosure rules require, and when classic cashback is still the better tool.
21 juil. 2026 Cashback vs points: which loyalty mechanic wins for retailers
Cashback and points aren't competitors, they solve different problems. Here's when cash value wins on acquisition, when points win on retention, and how each one hits your books.
25 juil. 2026Is a cashback program a prize promotion under the law?
A cashback reward guaranteed to everyone who meets objective conditions is generally not a chance-based prize promotion. Here is how promotional law separates a guaranteed rebate from a regulated sweepstakes, and when a program actually crosses the line.
25 juil. 2026How to Reward Customers for UGC: Cash, Gifts, Points, or Pay-Per-View
Cash, gift cards, loyalty points, or pay-per-view: how to reward customers for UGC without tripping FTC and EU disclosure rules, and why you should never pay for a positive review.
25 juil. 2026B2B Cashback for Wholesale Brands: Channel Rebates and API Payouts
In B2B, cashback is trade spend: channel rebates earned against volume or sell-through and paid retrospectively to a business partner. Here is how the rebate types, accounting, and API payouts fit together.
25 juil. 2026Cashback Marketing: How It Works and When It Beats Discounts
Why €5 back converts differently from €5 off, what merchant cashback really costs, and when a plain discount is still the better tool.
21 juil. 2026Cashback API: Build vs Buy for Consumer Payouts
Building consumer cashback payouts in-house means rails access, licensing, KYC, and reconciliation work that never ships "done." An honest build-vs-buy framework for product and engineering leaders.
21 juil. 2026How to Reward Customers for Sharing Your Brand on TikTok
A practical ladder for rewarding customers who post about your brand on TikTok — from reposts and discounts to real money per verified action — and the disclosure rules that keep every tier legal.
21 juil. 2026Booster la fidélité client avec le cashback : comment Tik Joy révolutionne l'engagement
Pourquoi le cashback fonctionne comme incitation pour les créateurs, et comment TikJoy l'utilise pour alimenter l'UGC à la performance.
15 oct. 2025La puissance du marketing TikTok dans les programmes de fidélité
Comment les programmes de fidélité natifs TikTok transforment les clients en créateurs et les créateurs en clients.
15 sept. 2025Maximisez la fidélisation client avec des programmes de fidélité innovants
Pourquoi les programmes de fidélité fonctionnent, ce qui les fait échouer et comment les récompenses créateurs prolongent la fidélité traditionnelle.
1 sept. 2025