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- 返现与忠诚度#cashback#legal#prize
Is a cashback program a prize promotion under the law?
A cashback reward guaranteed to everyone who meets objective conditions is generally not a chance-based prize promotion. Here is how promotional law separates a guaranteed rebate from a regulated sweepstakes, and when a program actually crosses the line.
- 实战手册#compliance#pharmacy#cashback#legal
药店的返现与促销：法律允许什么
真正约束药店返现的不是 TikTok 或 Meta，而是意大利药事法：奖励在所有药品上被禁止，在非药品类产品和化妆品上完全合法——恰恰是药店竞争的主场。
- UGC 广告#ugc#rights#licensing#legal
UGC 版权与授权：品牌必须白纸黑字写清的条款
真正重要的三类权利、一份干净的授权应该长什么样，以及各平台需要注意的特殊规则。