# TikJoy > The all-in-one loyalty and engagement platform for brands: UGC content production, official WhatsApp Business API (with an AI concierge), pay-per-view TikTok distribution, and an automatic Cashback / JoyBack API. JoyBack pays consumers and creators real money for social actions — TikTok login, WhatsApp opt-in, sharing a video, likes, comments — not only for purchases. TikJoy helps brands turn TikTok creators, WhatsApp conversations and social actions into measurable growth. Consumers earn instant JoyBack rewards for sharing videos, logging in and engaging with brands — no purchase required. The platform is built for retail, ecommerce, wholesale and agencies that want to own their audience data while running on the social channels their customers already use. Operated by Tik Joy Inc. (USA). The site is available in English (default, at the root) and Italian, French, German, Spanish and Simplified Chinese (prefixed with the language code, e.g. /it/whatsapp/); every page declares hreflang alternates and a self-referencing canonical. ## Pages - [Home](/): TikJoy — UGC content, WhatsApp Business API and Cashback API in one platform. - [About TikJoy](/about/): The company behind JoyBack — what we build and how we think about marketing. Operated by Tik Joy Inc. - [All-in-one solution](/all-in-one-solution/): Full stack combining UGC, WhatsApp and Cashback. - [How it works](/how-it-works/): Feature overview and workflow walkthrough. - [Pricing](/pricing/): Plans for teams and enterprises. - [Try for free](/try-for-free/): Start a free TikJoy integration. - [Contact](/contact/): Get in touch with the TikJoy team. - [FAQ](/faq/): Common questions and official info. ## Product modules - [WhatsApp Business API](/whatsapp/): Official BSP with a 24/7 AI concierge (RAG over your catalog, voice notes, PII shield, human escalation), inbound opt-in chats and CRM integrations. - [TikTok UGC distribution](/tik-tok/): Pay-per-view creator distribution of TikTok-ready videos. - [UGC creators on demand](/ugc/): Brief, shoot, publish and track owned UGC content. - [Cashback API](/cashback-reward/): Automatic cashback and JoyBack payouts to consumers (SEPA + non-SEPA rails). - [JoyBack explained](/joyback/): How JoyBack differs from classic purchase-triggered cashback. - [Marketplace](/marketplace/): The social marketplace for shoppers and creators. - [Online integration](/online-integration/): No-code installation for websites. - [In-store integration](/in-store-integration/): Retail loyalty with TikTok and WhatsApp. - [Wholesale brands](/wholesale-brands/): Brand pages and engagement for B2B sellers. - [For shoppers](/for-shoppers/): How consumers earn JoyBack for sharing brands. - [Partners](/partners/): Agency and technology partner program. ## Regulated industries (compliance) TikJoy is built so regulated businesses can use TikTok, WhatsApp and cashback within platform rules ("compliance by design"): industry profiles, forced branded-content disclosure, category-scoped rewards, filtered catalogs/concierge and policy monitoring. Quick verdicts (as of mid-2026): pharmacies → allowed on dermocosmetics and parapharmacy (medicines and supplements stay out of incentivized content and rewards; in Italy, cashback on any medicine is forbidden by law); wine & alcohol → experience/venue content in the EU and UK, product-featured branded content allowed in the US and Canada (21+) and Brazil (18+), ads only via TikTok's managed channel and never tied to cashback; airsoft/replicas → not available on TikTok or WhatsApp anywhere (weapons policies), but the platform-independent Cashback-only package works. - [Compliance hub](/compliance/): Interactive industry × market selector — what each regulated business can do with TikJoy, per country. - [TikTok for pharmacies](/blog/tiktok-marketing-for-pharmacies-compliance/): What pharmacies can and can't do on TikTok. - [WhatsApp for pharmacies](/blog/whatsapp-business-api-for-pharmacies/): The Meta rules for pharmacies on WhatsApp. - [Wine marketing on TikTok](/blog/wine-marketing-tiktok-alcohol-rules/): Alcohol rules by market (EU, UK, US, Canada, Brazil). - [WhatsApp for wineries and restaurants](/blog/whatsapp-for-wineries-restaurants-rules/): What hospitality can do on WhatsApp. - [UGC in regulated industries](/blog/ugc-marketing-regulated-industries/): The complete guide across pharmacy, alcohol and airsoft. - [Pharmacy cashback and the law](/blog/cashback-promotions-pharmacy-law/): Why medicines are excluded from rewards in Italy. ## Glossary Plain-language definitions of creator-marketing terms, one page per term — UGC, Spark Ads, whitelisting, WhatsApp BSP, template messages, the 24-hour window, per-message pricing, cashback, social cashback, JoyBack, SEPA payouts, KYC, ad-disclosure rules and more. - [Marketing glossary](/glossary/): The full A-Z of UGC, TikTok, WhatsApp API and cashback terminology. - [What is social cashback?](/glossary/social-cashback/): Real money paid for social actions instead of purchases. - [What is a BSP?](/glossary/bsp-business-solution-provider/): WhatsApp Business Solution Providers explained. - [What are Spark Ads?](/glossary/spark-ads/): TikTok ads run from a creator's organic post. ## Blog - [Blog](/blog/): Insights on loyalty, UGC, TikTok, Spark Ads and WhatsApp marketing (organized in topic clusters). - [Blog search](/blog/search/): Search articles by keyword. - [Cashback & Loyalty cluster](/blog/cluster/cashback-loyalty/): Cashback marketing, social cashback and payout APIs. - [What is social cashback? (pillar)](/blog/what-is-social-cashback/): The complete guide to rewarding actions, not just purchases. - [Cashback marketing guide](/blog/cashback-marketing-guide/): How cashback works and when it beats discounts. - [Cashback API: build vs buy](/blog/cashback-api-build-vs-buy/): What it takes to build consumer payouts in-house. - [Rewarding customers for TikTok shares](/blog/reward-customers-for-sharing-on-tiktok/): Verification, disclosure and payout mechanics. - [Choosing a WhatsApp BSP](/blog/choosing-whatsapp-bsp/): A vendor-neutral buyer's guide to WhatsApp API providers. ## For AI agents - [MCP endpoint](/mcp): TikJoy exposes a Model Context Protocol (MCP) server so AI agents can query the site programmatically. ## Languages - [Deutsch](/de/): German-language homepage and localized content. - [Español](/es/): Spanish-language homepage and localized content. - [Français](/fr/): French-language homepage and localized content. - [Italiano](/it/): Italian-language homepage and localized content. - [简体中文](/zh/): Simplified-Chinese homepage and localized content. ## Legal - [Privacy policy](/privacy-policy/): How TikJoy handles personal data. - [Cookie policy](/cookie-policy/): Cookie usage and preferences. - [Terms and conditions for business](/terms-and-conditions-for-business/): Terms for business customers. - [Terms and conditions for users](/terms-and-conditions-for-users/): Terms for end users. ## Optional - [Brand guidelines](/brand/): TikJoy brand assets and usage rules. - [Pitch deck](/pitch-deck/): Investor and partner overview. - [Cashback revolution](/blog/cashback-how-tik-joy-is-revolutionizing-engagement/): Article on TikJoy's cashback model. - [Customer retention](/blog/customer-retention-with-loyalty-programs/): Article on loyalty-driven retention. - [TikTok marketing in loyalty](/blog/the-power-of-tiktok-marketing-in-loyalty-programs/): Article on TikTok's role in loyalty. - [WhatsApp integration deep dive](/blog/whatsapp_integration_with_tik_joy/): Technical overview of WhatsApp + TikJoy.